Certificate in Sponsorship & Sports Marketing
SmartSchool
11 modules
English
Lifetime access
Unlock the power of sponsorship and sports marketing
Overview
This course offers a comprehensive overview of sponsorship and sports marketing, covering key concepts, strategies, and best practices in the industry. Participants will learn how to create effective sponsorship proposals, leverage brand partnerships, and maximize ROI in sports marketing initiatives.
Key Highlights
Understand the principles of sponsorship in sports
Learn to create compelling sponsorship proposals
Explore strategies for effective sports marketing campaigns
What you will learn
Gain in-depth knowledge of sponsorship
Understand the role of sponsorship in sports and its impact on brand visibility and consumer engagement.
Develop strategic marketing skills
Learn to design and implement sports marketing campaigns that resonate with target audiences and drive results.
Maximize sponsorship ROI
Discover techniques to measure the success of sponsorship initiatives and optimize returns on investment.
Modules
Welcome to The Course
2 attachments • 2.14 mins
Welcome Message
Academy Animation_Short
Introduction to the course
4 attachments • 5.1 mins
Introduction to the course
Sponsporship course montage
Pre-Course Assessment
Course Handbook for Certificate in Sponsorship & Sports Marketing
The Fundamentals of Integrated Promotional Marketing Communications
4 attachments • 1 hrs
(M1) What is Brand Strategy
(M1) What Is Brand Strategy?
(M2 ) The Marketing Mix Explained: The 4 Ps of Marketing
(M3) Integrated Promotional Marketing Communications
Understanding Customers and Channels
4 attachments • 37.34 mins
(M5) Segmentation Lecture
(M5) Consumer Segments
(M6) Integrating Media & Distribution Channels
(M7) Consumer Insight Fundamentals
The Rise of Sponsorship Marketing (Breadth & Scope)
2 attachments • 1 hrs
(M8) The Rise of Sponsorship Marketing ep 1
(M8) The Rise of Sponsorship Marketing ep 2
Sports Marketing
8 attachments • 4 hrs
(M9) Intro to Sports Marketing ep 1
(M9) Intro to Sports Marketing ep 2
(M10) Sports Marketing & The Marketing Mix EP 1
(M10) Sports Marketing & The Marketing Mix EP 2
(M11) Broadcast Sponsorship & Hospitality 1
(M11) Broadcast Sponsorship Ep 2
(M12) Athlete Management Ep 1
(M12) Athlete Management Ep 2
(M13) Case study 1
2 attachments • 1 mins
The Principles & Techniques of Sponsorship Marketing
IEGs Guide to Sponsorship
Developing Your Sporting & Entertainment Influencer Brand Property
7 attachments • 2 hrs
(M14) The NBA SYSTEM
NBA_Africa_101_Deck_2.2.21_Student_Leave_Behind
34 pages
The NBA Story Ep 1
The NBA Story Ep 2
(M15) Building a Sporting Property (Lessons from the South African Premier league)
(M16) Optimising Talent ep 1
(M16) Optimising Talent ep 2
Strategic Sponsorship Marketing Campaign Management
6 attachments • 2 hrs
(M17) How to develop a sponsorship brief, strategy and plan 1
(M17) How to develop a sponsorship brief, strategy and plan 2
(M17) How to develop a sponsorship brief, strategy and plan 3 (Research, Insights & Measurement)
(18) Valuation Methods Ep 1
(18) Valuation Methods Ep 2
(19) Useful Links
(M20) Case study 2
1 attachment
Sponsorship Practices in Emerging Markets
Course Wrap Up
4 attachments • 1.2 mins
Course Wrap up and next steps
(M21) Assessment Brief For Certificate in Sponsorship, Sports Marketing
6 pages
Assessment Brief For Certificate in Sponsorship, Sports Marketing
Submit your assignment
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Absolutely! we are committed to providing an engaging and interactive learning experience. You will have opportunities to interact with them through our community. Take full advantage to enhance your understanding and gain insights directly from the expert.
About the creator
SmartSchool
SmartSchool is an online mobile first lifeskills and vocational education provider. We are on a mission to empower young Africans to succeed in this fast and complex new world. We offer our students practical, affordable and accessible high-quality educational content, certifications, and qualifications that allow them to learn at their own pace.
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