The Principles of Effective Digital Marketing
SmartSchool
11 modules
English
Access for 7 days
Boost your online presence and drive business growth through effective digital marketing strategies.
Overview
This flash lecture course provides an overview of the principles and strategies for successful digital marketing campaigns. It covers various aspects of digital marketing, including search engine optimization (SEO), social media marketing, content marketing, email marketing, and more. You will learn the no-frill essentials of how to create and implement effective digital marketing strategies to increase brand awareness, drive traffic, generate leads, and maximize conversions.
Key Highlights
Master the fundamental principles of digital marketing
Learn how to optimize websites for search engines and increase organic traffic
Discover strategies for leveraging social media platforms to reach and engage with audiences
Create and deliver compelling content that resonates with your target market
Develop effective email marketing campaigns to nurture leads and drive conversions
What you will learn
Learning Outcome 1
Understand the key concepts and terminology in digital marketing, including SEO, SEM, social media marketing, content marketing, and email marketing.
Learning Outcome 4
Explore various social media platforms and learn how to utilize them to build brand awareness, engage with audiences, and drive website traffic.
Learning Outcome 5
Master the art of creating compelling and persuasive content that aligns with your target market and drives customer engagement and conversions.
Learning Outcome 6
Gain insights into email marketing strategies, including list building, segmentation, automation, and measuring campaign effectiveness.
Modules
Introduction
2 attachments • 1 mins
Welcome Message
Welcome Notes
Part One
2 attachments • 2.63 mins
What is Digital Marketing ?
Notes
Part Two: The Key Principles [Audience Understanding]
2 attachments • 2.98 mins
Audience Understanding:
Notes: The Importance of Audience Understanding
Part Three: The Key Principles [Multichannel Approach]
2 attachments • 2.9 mins
Multi Channel Approaches
Notes: Multi Channel Approach
Part Four: Key Principles [Content Relevance and Quality]
2 attachments • 3.91 mins
Content Relevance and Quality
Notes: Content Relevance and Quality
Part Five: Key Principles [Data-Driven Decision Making]
2 attachments • 3.82 mins
Data-Driven Decision Making
Notes: Data-Driven Decision Making
Part Six: Key Principles [Personalization]
2 attachments • 3.66 mins
Personalization
Notes: Personalization
Part Seven: Key Principles [Adaptability and Innovation]
2 attachments • 3.82 mins
Adaptability and Innovation
Notes: Adaptability and Innovation
Conclusion
2 attachments • 2.09 mins
Conclusion
Note: Conclusion
Course Completion Quiz
Flash Cards
11 attachments
1
2
3
4
5
6
7
8
9
10
12
FAQs
How can I enrol in a course?
Enrolling in a course is simple! Just browse through our website, select the course you're interested in, and click on the "Enrol Now" button. Follow the prompts to complete the enrolment process, and you'll gain immediate access to the course materials.
Can I access the course materials on any device?
Yes, our platform is designed to be accessible on various devices, including computers, laptops, tablets, and smartphones. You can access the course materials anytime, anywhere, as long as you have an internet connection.
How can I access the course materials?
Once you enrol in a course, you will gain access to a dedicated online learning platform. All course materials, including video lessons, lecture notes, and supplementary resources, can be accessed conveniently through the platform at any time.
Can I interact with the instructor during the course?
Absolutely! we are committed to providing an engaging and interactive learning experience. You will have opportunities to interact with them through our community. Take full advantage to enhance your understanding and gain insights directly from the expert.
About the creator
SmartSchool
SmartSchool is an online mobile first lifeskills and vocational education provider. We are on a mission to empower young Africans to succeed in this fast and complex new world. We offer our students practical, affordable and accessible high-quality educational content, certifications, and qualifications that allow them to learn at their own pace.
Rate this Course
Free
Order ID:
This course is in your library
What are you waiting for? It’s time to start learning!
Wait up!
We see you’re already enrolled in this course till Access for 7 days. Do you still wish to enroll again?
